Julian Hill

Executive Producer of six ceremonies across three countries from inception to delivery, viewed by over a billion people.

Opening Ceremonies (Mexico City, Los Angeles & Toronto), 4th July Celebrations (Philadelphia & Houston) and Closing Ceremonies (New York/New Jersey) for the FIFA World Cup 2026.

Drove the day-to-day FIFA relationship across all ceremonies, coordinating the strategic, creative, financial and technical development and execution of ceremonies.

Consultancy to scale-up the roadmap of multiple acquired IPs during Fever's entry into permanent entertainment in the US, Europe & APAC.

While Fever Originals commenced its expansion into the location-based entertainment market of permanent projects, I entered a brief consultancy to facilitate the standardisation of processes and workflows to support a ten-nation rapid expansion of five IPs across 15 countries, and the validation of IP acquisition and creation in creating a Festival Unit.

Facilitated the 'temporary to permanent' learning process that accompanies creative development, venue validation, construction timelines, local permitting, and budget management.

Engaged with each nation's local production teams to mine and consolidate knowledge pockets into a versatile internal workflow — rigid enough to allow cross-country knowledge sharing yet fluid enough to adapt to local laws, cultures and each team's expertise.

Creation of industry-first suspended artworks across MSC's new fleet of global-reaching cruise ships.

MSC requested an artwork that could distill the unique sense of weightless, dreamlike peace that accompanies the Cruise experience — customised to the theme of the continents: Asia, Africa, America & Oceania.

A world-first project — an engineering marvel — adapting to the significant physical challenges of the myriad forces and limitations created on an ocean-faring ship rated to survive 100-year storms.

A bespoke permanent entertainment programme of choreographed lake shows, roaming entertainment, and regular activation programming to inaugurate the first chapter of a world first Luxury Theme Park.

Conception to Delivery of custom-developed creativity of the five Wonder Creatures families including 50 custom characters and stories, delivering a dedicated I.P. and world class entertainment platform to accompany the world's first Luxury Theme Park.

Accompaniment of Vidanta in implementing a high-level show culture into their staffing, including training of all production roles from zero to full operations.

Development of all accompanying staging, technical and operational infrastructure front and back of house to house a robust Vegas-show level of live entertainment within a tropical theme park environment.

Conception, Design, Delivery & Activation of Lusail's now-famous Icon, creating its enduring identity in time for the 2022 World Cup.

The 20-ton, 30m long structure was designed, engineered, constructed, freighted, assembled, installed and lifted into position in an impossible 16 weeks.

In addition to the significant creative and technical challenges that arose in creating this Icon within the timeframe, the negotiation process for hanging the 20-ton artwork from the structural columns of the surrounding skyscrapers required significant expedited negotiation.

Triumphant Olympic Opening ceremonies showcasing the Olympic values of sustainability, equality and diversity in a since unseen moment of global unity.

I moved to Rio de Janeiro two years before the ceremonies to become the principal touchpoint for Executive Producer Marco Balich during initial creative and production development of both ceremonies.

In addition to general management of the ceremonies, special projects included managing the IOC, Olympic Cauldron design & creation, Tokyo2020, NBC & rights-holding broadcasters, and the creation and communication of the 'Athletes' Forest', created by the seeds planted by all Rio2016 Olympians during their arrival at the Athletes' Parade.

Project, Artistic and Technical oversight of immersive show spaces in upcoming phases of the Luxury Park.

Eager to expand the narrative of Wonder Bay's 'Wonder Creatures' throughout the expanded theme park, we developed creative proposals and technical direction on how to create rich atmosphere and live activations in the most immersive spaces.

To accompany the park's multi-phase roll-out, creative development and technical infrastructure of each space is being forecast to activate in stages - initially with pre-programmed content activations, followed by full-cast performances once the full park experience is open to the public.

Artistic Direction of a massive and ambitious Real Estate redevelopment in outer Milan, in which a driving concept of the 'City of Light' was integrated into every fibre of project development.

Hines Italy approached BWS with the vision of an integrating artistic vision to unite all creative elements of the project - a 3,000,000m² development project in outer Milan, including 100,000m² of commercial floorspace within re-purposed industrial architecture.

Two years of concept development and creative analysis informed landscaping, urban design and commercial strategy of all public spaces, enhancing the positioning of the region and augmenting residential and commercial real estate values.

An epic ceremony by any measure, development of a custom-built stadium, a complex narrative, with support infrastructure created from scratch.

Conception, design, pre-production and delivery of a three-hour, 7,000 cast ceremony across 17 segments in a custom-built stadium.

One year of pre-production included designing and constructing a bespoke 40m-deep central lift shaft, a 35m high central ring and projection cylinder, and a complex network of inner tunnels and lifts.

Creative redevelopment of Europe's most popular sports attraction, rewarding aficionados and welcoming the unfamiliar through timeless emotions and smart use of new technologies.

To accompany the reconstruction of Bernabéu stadium, Real Madrid requested a new creative and commercial approach to the audience experience for visiting the stadium on non-match days, learning the history and discovering the hallowed spaces.

BWS conceived of a new creative approach to the stadium tour following the linear narrative concept of a match's own story arc - commencing in the manager's office, following the players through training, arriving to the stadium and making their way to the pitch.

To make a cutting edge proposal we engaged the Mill Experience to propose how new technologies could deliver the storytelling and partnered with EY to find a ticketing strategy that could secure profitability.

The largest celebration in Mexico's history, performed to a live audience of over a million.

Originally conceived as an exclusive, ticketed mega-event, the project evolved into a free-entry public spectacle for over a million people, including a 3-hour, 4,000-pax choreographed parade down Mexico City's Reforma Avenue; 3 music stages playing 12 hours of the biggest names in Mexican Pop, Rock & Classical music; and an internationally televised mega-event in the Zócalo climaxing in the 200th Presidential Grito.

I moved to Mexico for two years and escalated from a project coordinator to senior producer during the course of the production.

The largest Ceremonies in Olympic history, likely forever.

Three stunning and spectacular ceremonies assembled in a custom-built venue, finalised just days before the Opening Ceremony.

A notoriously audacious and challenging production that quickly became a global milestone for live production, solidifying a generation of international production talent.

A nine-month engagement through Milan, Moscow and Sochi to become a central point for the Ceremonies producer and production departments across three concurrent organisations.

Entertainment Consultancy for the enhancement of the Yoko Park Resort entertainment offering, to expand audience demographics and length of stay of their new mass-market offering.

SunGroup initially requested creation and production of a resident daily show to activate the iconic Crane suspension bridge at the heart of their new resort.

The mandate expanded during the consultancy to broaden the appeal of the Onsen Pool resort to provide a full range of activities for all family members, expanding into the nighttime and extending into multiple-day excursions.

The ongoing project explores the interplay between Nature, Wellness & Entertainment and included playgrounds, water paths, entertainment activations and adrenaline activities.

Re-purposing of the famous “Tree of Life” mega-artwork to become a central point of the Arexpo MIND District.

Originally conceived for the 2015 World Expo with daily show activations and ever-changing footfall, the Tree of Life Arena required heavy revising to exist within day-to-day life in the newly envisioned MIND district.

The revised audience profile demanded a social, versatile space for daily activities, attractive for tourists and weekend visits and ready for special events and activations.

The final design has attracted the interest of Gucci to sponsor the space, now in Detailed Development for opening in October 2025.

Showcasing China's Nature & Culture in a cutting edge projection theatre developed with the renowned Casino design team, seeking luxury in every detail.

In conjunction with the Design team at Wynn Las Vegas we developed a bespoke 600-pax projection theatre to house three concurrent resident shows for the Crystal Palace Macau Development, cancelled following China's closure and financing redistribution following Covid.

Immersive Theatre Show showcasing the wonders of the new Silk Road.

A 60-minute custom narrative conceived to demonstrate the cultural path and opportunity of the Silk Road expansion by JC Group, using cast local to each represented region.

A simple proscenium concept was merged with a full-frame LED wall and 50 lasers, built above the Olympic Swimming pool of Beijing's Water Cube to create an exclusive and highly central venue, delivering a red-carpet experience showcased over three nights.

Redevelopment of the iconic “Palazzo delle Scintille” on request from the Commune di Milano, to create a multipurpose cultural and entertainment venue in Milan's CityLife District.

Development of an integrated 'cultural theme park' considering exhibits, resident theatre, an immersive attraction, educational spaces, food & beverage, playground and retail spaces, and rich public spaces.

While never approved, the project caused great impact on the development of the CityLife region and the vision for the area, and has been kept as an important benchmark for its rich conceptual and design approach.

To justify the significant upfront investment a sophisticated capex & opex model of the project was developed, informed by detailed audience benchmarking for footfall and pricing.