Re-purposing of the famous “Tree of Life” mega-artwork to become a central point of the Arexpo MIND District.
Originally conceived for the 2015 World Expo with daily show activations and ever-changing footfall, the Tree of Life Arena required heavy revising to exist within day-to-day life in the newly envisioned MIND district.
The revised audience profile demanded a social, versatile space for daily activities, attractive for tourists and weekend visits and ready for special events and activations.
The final design attracted Gucci’s interest in sponsoring the space and was handed over for detailed development.
Personal Highlights
- Re-imagining an icon from an entertainment show machine to a public landmark for locals and visitors
- Space design for daily utility, with capacity for major activations
- Eco-focused approach to lake & fountain design
- Design within a really inspiring masterplan of future-facing business and education
Team
Creative DirectionMarco Balich
DesignGioForma
EngineeringGAP Progetti
Lighting DesignACTLD
Fountain DesignWaterCube
Produced by Balich Wonder Studio
