Conception, Design, Delivery & Activation of Lusail's now-famous Icon, creating its enduring identity in time for the 2022 World Cup.
The 20-tonne, 30m-long structure was designed, engineered, constructed, freighted, assembled, installed and lifted into position in an impossible 16 weeks.
In addition to the significant creative and technical challenges that arose in creating this Icon within the timeframe, the negotiation process for hanging the 20-tonne artwork from the structural columns of the surrounding skyscrapers required significant expedited negotiation.
Personal Highlights
- Designed, built, installed and activated a unique and audacious permanent Icon in 3.5 months
- Successfully led negotiations with highly reluctant Tower and Precinct Authorities to hang a 20-tonne structure from brand new skyscrapers
- Became top social media post of Qatar2022
Team
Creative DirectorMarco Balich
Skin & Design FabricationMathias Gmachl; Fabpub
EngineeringRasti Bartek; Cundall
Technical DirectorDave Williams
Executive ProducerFabrizio Audagnotto
Creative SupervisorSamuel Orme
Lighting DesignACTLD
Structure & InstallStageOne
Produced by Balich Wonder Studio
