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Mexico City, Mexico · Mexican Federal Government

Mexican Bicentenary
National Celebrations

Senior Producer, Creative Producer & Head of Cast
Role
Senior Producer, Creative Producer & Head of Cast
Location
Mexico City, Mexico
Client
Mexican Federal Government
Involvement
Inception > Delivery
Mega EventCultural Marketing

The largest celebration in Mexico's history, performed to a live audience of over a million.

Originally conceived as an exclusive, ticketed mega-event, the project evolved into a free-entry public spectacle for over a million people, including a 3-hour, 4,000-pax choreographed parade down Mexico City's Reforma Avenue; 3 music stages playing 12 hours of the biggest names in Mexican Pop, Rock & Classical music; and an internationally televised mega-event in the Zócalo climaxing in the 200th Presidential Grito.

Julian moved to Mexico for two years and escalated from a project coordinator to senior producer during the course of the production.

Personal Highlights
  • Found the message for celebration in a very complex moment in Mexico's history
  • Creative interface with the Mexican President's Office
  • Head of Creative Development & Production
  • Fully responsible for Parade Delivery
  • Head of 7,000 volunteers who stayed together for multiple projects following the Bicentenary
Team
Executive ProducersRic Birch & Marco Balich
Creative DirectorsMario Espinosa, Felipe Fernandez del Paso, Claudio Valdez Kuri, Alicia Sanchez, Monica Raya, Jorge Vargas, Alejandra Gonzalez, Mauricio García, Juliana Faesler
Produced by Instantia Producciones