Consultancy to scale-up the roadmap of multiple acquired IPs during Fever's entry into permanent entertainment in the US, Europe & APAC.
While Fever Originals commenced its expansion into the location-based entertainment market of permanent projects, Julian entered a brief consultancy to facilitate the standardisation of processes and workflows to support a rapid expansion of five IPs across 15 countries, and the validation of IP acquisition and creation in creating a Festival Unit.
Facilitated the 'temporary to permanent' learning process that accompanies creative development, venue validation, construction timelines, local permitting, and budget management.
Engaged with each nation's local production teams to mine and consolidate knowledge pockets into a versatile internal workflow — rigid enough to allow cross-country knowledge sharing yet fluid enough to adapt to local laws, cultures and each team's expertise.
Personal Highlights
- Global engagement with in-country teams and global product managers, creating a global vocabulary to avoid the many pitfalls of permanent venue creation
- Validation of new Branding and Creative processes with Fever's Branding, Ticketing and New Ventures teams, informing the global roadmap
- Hands-on command of 'the business of play' at global scale and pace
