Creation of industry-first suspended artworks across MSC's new fleet of global-reaching cruise ships.
MSC requested an artwork that could distil the unique sense of weightless, dreamlike peace that accompanies the Cruise experience — customised to the theme of the continents: Asia, Africa, America & Oceania.
A world-first project — an engineering marvel — adapting to the significant physical challenges of the myriad forces and limitations created on an ocean-faring ship rated to survive 100-year storms.
Personal Highlights
- Strategic creative development of the concepts, audience, viewing perspectives and activation opportunities of a world-first icon
- Creation of a new international standard for suspended artworks in maritime vessels
Team
Creative LeadMarco Balich
Creative DirectorCarlos Navarrete
DesignerTommaso Bigi
EngineerRasti Bartek (Cundall)
Technical DirectorDave Williams (Wonder Works)
Class SocietyBureau Veritas
FabricatorODS
Produced by Balich Wonder Studio
