Entertainment Consultancy for the enhancement of the Yoko Park Resort entertainment offering, to expand audience demographics and length of stay of their new mass-market offering.
Sun Group initially requested creation and production of a resident daily show to activate the iconic Crane suspension bridge at the heart of their new resort.
The mandate expanded during the consultancy to broaden the appeal of the Onsen Pool resort to provide a full range of activities for all family members, expanding into the nighttime and extending into multiple-day excursions.
The ongoing project explores the interplay between Nature, Wellness & Entertainment and included playgrounds, water paths, entertainment activations and adrenaline activities.
Personal Highlights
- Expansion of the value drivers of a mass-market resort and its multi-decade model
- Intervention in the design phases of the massive Flying Crane bridge, including creative technologies and aerial performance equipment
- Opening project of an ongoing relationship with Sun Group, an audacious and visionary group seeking to shape Vietnam's place in the international tourist market, and take the lead in redefining the national identity
Team
Creative DirectionGianmaria Serra
Design ArchitectsKune Studio
Bridge ArchitectsNippon Koei
Produced by Balich Wonder Studio
